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APC President's Letter - 01-03-08
January 2008
In This Issue:
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Fellow Associations
Colleagues and Friends
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Happy New Year!



The New Year brings us hope for a prosperous and successful future. I trust that your holiday was filled with all of the warmth and joy possible.

Looking at the new year, I'm pleased to say that there are some new and exciting ventures in store for APC's loyal members. It's all good. Please read on.

APC
You probably are aware by now that the APC Board is currently undertaking a number of projects designed to bring APC and its members to the forefront in the eyes of the business community.

One of those projects is the revamping of the monthly APC Newsletter. In the past, this newsletter had been targeted primarily to members and prospective members. Yet, our "new vision" for APC calls for greater visibility of APC (and its members) as a key resource available for leading and serving the business community. To that end, our "new vision" for the APC Newsletter itself is to provide the SoCal business community with a monthly Ezine that:

  1. Is widely read and valued by business leaders for its information, thought leadership, knowledge- content, and resources
  2. Showcases the knowledge, talents and capabilities of APC members
  3. Identifies APC as a key resource for consulting talent within SoCal
  4. Drives potential clients toward the APC website when conducting talent searches
  5. Is an Ezine members want to be associated with, and will support with thought-leading articles, tips, and service promotions, and is
  6. Self-supporting through paid advertisement

Yes, this is a tall order, but an ambition worth pursuing!

The benefits to APC's members are obvious, and the benefits to the business community are only limited by our collective knowledge, creativity and willingness to make a contribution! However, to prime the pump we need to start with a "target audience" that has some knowledge of APC (and its members) and who are likely to want to subscribe to this Ezine on a regular basis. This is where you can help!
Call to Action!

We are asking each member to provide our project committee with a list of 30 to 40 names (and email addresses) of business leaders that know you, and will benefit from knowing APC. Friends, were not talking colleagues, associates and good networking buddies here - we're talking C-level executives who will value our contribution and might well engage you, I or one of our other esteemed members for a real consulting assignment!

Inducements!

Like I said before, the benefits to all of us, as members, are obvious! If you are able and willing to provide the 30-40 email addresses requested, you will have earned the undying gratitude of the association of your colleagues. But if you give 50 or more, you will earn other valued things:

  • 50 or more usable names (and email addresses) will earn you two (2) free advertisement spaces in the Ezine over the next year.
  • 100 or more usable names (and email addresses) will earn you four (4) free advertisement spaces in the Ezine over the next year.
  • 200 or more names will earn you not only the four free advertisements noted above, but also the guarantee of our publishing two (2) or your articles in the Ezine over the next year. And if your not real good at writing those articles, help will be provided.
Do we have your attention?
MemberezineemailsForm

Your Risks!

There really are none! The list of names (and email addresses) that you provide will be used only by APC in forming an initial mailing list for the Ezine. They will be used for no other purpose and will not be sold, released, or used by our committee, officers or members for any other purpose. PERIOD! You have nothing to loose!

Instructions!

The image is a sample template Spreadsheet or input document. Simply email Jim Stodd at jtstodd2@cox.net to request the Excel document for submitting your names to the APC Ezine mailing list master file. Apologies for the extra step, but our newsletter does not attach Excel files.

If you have a different vehicle for sending names to the committee (e.g., constant contact sub-file), please contact Pat Dwight at pat@sda.bz for instructions on how we may do this.

Thank you in advance for your help in ensuring this important project is a success!

Sincerely yours,
Mo Aiken, President

We appreciate your feedback and look forward to hearing from you.

APC
Association of Professional Consultants
Pat Dwight, Editor

email: pat@sda.bz
phone: 949-494-0424 or 800-745-5050

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This email was sent to pat@sda.bz, by apc@consultapc.org

Association of Professional Consultants | P.O. Box 51193 | Irvine | CA | 92619-1193